Selected work / The experience behind the thinking

More than
the finished artwork.

Creative work becomes more useful when it connects to the business around it.

A selection of brand, marketing and project experience. Explore the challenge, Greg’s contribution and the commercial thinking behind each piece of work.

Explore the wider studio portfolio (opens in a new tab)

01 / Aged Care & Retirement Living

Retirement Living - Barossa Style

Retirement Living Barossa print advertisement showing a couple on a scooter.

My input covered a wide scope, including marketing, sales, design and project work. Each connects the brand to customer conversations—driving future decisions, delivering successful sales results, and having fun! ...no one likes to think they're old.

Client
Lutheran Homes Barossa.
Date
2019 - 2026
Greg’s role
Sales & Marketing
Services
Graphic Design, Client Sales, Building Projects Support

The project

Greg’s work at Lutheran Homes Barossa connected marketing and brand development to customer acquisition, driving strong sales activity and stakeholder engagement.

The work

Brand transition and presentation, marketing communication and retirement-living sales support.

A closer look

02 / Regional events & tourism

Barossa Vintage Festival.

Barossa Vintage Festival illustrated poster from the supplied portfolio.

A regional story, expressed consistently.

The project

Festival branding and creative delivery brought a recognisable visual language to an event spanning the Barossa’s wine, food, community and culture.

The work

Brand markers and collateral, including poster and program materials, maps, social media markers and signage.

Greg’s contribution

Brand and design development, with practical understanding of event communication and delivery.

The wider perspective

An event identity has to work across places, formats and moments—not just on the hero poster.

03 / Hospitality & remote collaboration

Bistro Vino, Tokyo.

Bistro Vino hospitality identity and printed brand materials.

A distinctive hospitality identity.

The project

Brand development and direction for a hospitality business in Roppongi, working with the owners remotely from South Australia.

The wider perspective

The useful connection: a brand needs to feel right for the venue, the customer and the experience—not just the designer’s screen.

04 / Motorsport & commercial application

V8 Ute Racing Australia.

V8 Utes Australia identity development artwork.

An identity with the category in mind.

The project

Brand development that draws on competition, entertainment and an unmistakably Australian road-sign character.

A closer look

Beyond these examples

The work changes.
The perspective travels.

Other project experience includes SONIC Hearing, South Australian Government work, the South Australian Wooden Boat Festival, exhibition and display work, and the Australian Lacrosse Association.

The common thread is connecting an idea to the people, decisions and practical detail that make it useful.

Talk about a comparable challenge

The next useful conversation

Bring the problem.
Or the possibility.

You don’t need to tidy it up first. Tell me what’s happening, and we’ll work out whether I can help.

Let’s talk

Prefer a call? 0449 179 349