A little thinking / Useful before we talk
A few minutes to step back before you step on the accelerator.
Practical starting points for the decisions that tend to follow you out of a meeting. No jargon obstacle course. No email address required.
Start with what’s in front of you
These notes offer questions to work through with your team—not a diagnosis of your business.
Draft editorial content prepared for this website concept, pending Greg’s review.
Separate a presentation problem from a positioning problem.
Find the gap before adding another channel.
Make the important decisions while there is still time.
The next useful conversation
You don’t need to tidy it up first. Tell me what’s happening, and we’ll work out whether I can help.
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